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The Network Economy |
Ard-Pieter de Man, VU University, Amsterdam and Atos Consulting, The Netherlands
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| 2004 |
208 pp |
Hardback |
978 1 84376 494 6 |
$100.00 |
on-line discount
$90.00 |
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| 2006 |
208 pp |
Paperback |
978 1 84542 837 2 |
$35.00 |
on-line discount
$28.00 |
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‘In an age where alliances are more the rule than the exception, and the probability of failure still looms large, it is useful to have a book that attempts to manoeuvre through the land mines and other obstacles. Professor de Man has written a book on the network economy which brings the study and practice of alliances to a more complex level. While many of us think of firm A partnering with firm B, it is much more complicated than this. Firm A might be part of a consortium in which standards are being set, or part of a technology network which represents the convergence of different skills and scientific approaches. The author brings insights from his experiences as an academic and consultant, and develops a framework for analysis beginning with network formation and its drivers to partner selection, to competitive moves against rivals. For those who toil in the field of alliances, this is a must read book.’
– Robert E. Spekman, University of Virginia, US
With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, has become the most relevant and effective form of organization in the economy. By integrating the most recent academic literature with practical new insights, this book develops a framework that will help both managers and academics to understand the intricate workings of the network economy.
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Contents: Preface Introduction 1. The Network Economy: Past and Present 2. Network Strategy at the Network Level 3. Network Strategy at the Company Level 4. Network Structure: Optimizing the Alliance Portfolio 5. The Network Process: Partnering, Implementation, Management, Change 6. Network Tactics: Moves Against Competitors 7. Networks and Competition 8. The Limits to Networks 9. The Network Economy: Myth and Meaning References Index
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