This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies.

Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism.

The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.

Critical Acclaim

‘This book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the book’s chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.’
– William G. Egelhoff, Fordham University, US

‘The individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership and also customer approaches in both global and local brewery industry. Some of the analysed phenomena are more standard to an IB audience, like consolidation, technological development, and shifts in global markets, but they get a specific flavor and color through this industry focus, while other topics definitely seem more specific (like “Bierstrasse” on Mallorca). For readers with good taste.’
– Rian Drogendijk, Uppsala University, Sweden

Contributors

Contributors: M. Andersson, C. Dörrenbächer, J. Gammelgaard, M. Geppert, M. Gilles, M.W. Hansen, B. Hobdari, A.K. Hoenen, G. Hollinshead, K. Jakobsen, A. Kokko, A. Kuusik, J. Larimo, L. Lund-Thomsen, M. Maclean, E.S. Madsen, A.M. Munar, K. Pedersen, N. Pogrebnyakov, C. Ruhe, J. Smith, S. Takeshita, I.M. Taplin, S. Troll, U. Varblane, C. Williams, A. Zaby

Contents

Contents:

Foreword
Peter J. Buckley

Introduction
Jens Gammelgaard and Christoph Dörrenbächer

PART I: INTERNATIONAL MARKET DEVELOPMENTS AND FIRM PERFORMANCE
1. How Mergers and Acquisitions Restructured the International Brewery Industry 2000–2010 – and Why
Kurt Pedersen, Erik S. Madsen and Lars Lund-Thomsen

2. Market Leadership, Firm Performance and Consolidation in the Central and Eastern European Brewing Sector
Kristian Jakobsen

PART II: HOST COUNTRY INSTITUTIONAL EFFECTS
3. Reaching Distant Parts? The Internationalization of Brewing and Local Organizational Embeddedness
Graham Hollinshead and Mairi Maclean

4. Market Integration and Transportation: Beer in Lao PDR
Magnus Andersson and Ari Kokko

PART III: MULTI-POINT COMPETITION AND RIVALRIES
5. The Estonian Beer Market: The Battle for Market Leadership
Jorma Larimo, Andres Kuusik and Urmas Varblane

6. Carlsberg in India: Entry Strategy in Global Oligopolistic Industries
Anne K. Hoenen and Michael W. Hansen

PART IV: CROSS-BORDER M&A INTEGRATION AND SUBSIDIARY DEVELOPMENT
7. Subsidiary Strategic Responsibilities and Autonomy in Carlsberg
Jens Gammelgaard and Bersant Hobdari

8. Post-acquisition Resource Redeployment and Synergy Creation: The Case of Heineken’s Large Acquisitions Scottish & Newcastle and FEMSA
Christoph Dörrenbächer and Andreas Zaby

PART V: LEADERSHIP AND INTERNATIONALIZATION
9. Leadership and Preparedness to Internationalize in the Brewing Industry: The Case of Asahi Breweries of Japan
Christopher Williams, Seijiro Takeshita, Mélanie Gilles, Carolin Ruhe, Janne Smith and Svenja Troll

10. The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization
Ian M. Taplin, Jens Gammelgaard, Christoph Dörrenbächer and Mike Geppert

PART VI: BOUNDLESS CUSTOMER INTERFACES: SOCIAL MEDIA AND TOURISM
11. The Use of Social Media in the Beer Brewing Industry
Nicolai Pogrebnyakov

12. Sun, Alcohol and Sex: Enacting Beer Tourism
Ana María Munar

Index