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Changing Behaviours

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Changing Behaviours

On the Rise of the Psychological State

Rhys Jones , Jessica Pykett , Mark Whitehead

Rhys Jones, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK, Jessica Pykett, Lecturer, School of Geography, Earth and Environmental Sciences, University of Birmingham, UK and Mark Whitehead, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK

2013 232 pp Hardback 978 0 85793 687 5
2014 Paperback 978 1 78254 553 8
ebook isbn 978 0 85793 688 2

Hardback £78.00 on-line price £70.20

Paperback £25.00 on-line price £20.00


Available as an eBook for subscribing libraries on Elgaronline.

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‘This volume is well-written and engaging from the start and is based on a detailed analysis of policy making (although international examples are drawn upon). . . I highly recommend this readable and well-informed book to all those interested in policy making and the influence of psychology.’
– Alan Lewis, Journal of Economic Psychology


Further information

Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s.

By tracing the influence of the behavioural sciences on Whitehall policy makers, the authors explore a new psychological orthodoxy in the practices of governing. Drawing on original empirical material, chapters examine the impact of behaviour change policies in the fields of health, personal finance and the environment. This topical and insightful book analyses how the nature of the human subject itself is re-imagined through behaviour change, and develops an analytical framework for evaluating the ethics, efficacy and potential empowerment of behaviour change.

This unique book will be of interest to advanced undergraduates, postgraduates and academics in a range of different disciplines. In particular, its inter-disciplinary focus on key themes in the social sciences – the state, citizenship, the meaning and scope of government – will make it essential reading for students of political science, sociology, anthropology, geography, policy studies and public administration. In addition, the book’s focus on the practical use of psychological and behavioural insights by politicians and policy makers should lead to considerable interest in psychology and behavioural economics.

Full table of contents

Contents: Preface 1. Changing Behaviours and ‘New Models of Man’ 2. The Rise of the Psychological State in the UK 3. In the Heat of the Moment: Gambling and Saving Behaviours 4. Replanning the Street: Changing Behaviours by Spatial Design 5. Governing the Body: Addressing the Temptations of Food and Alcohol 6. Greening the Brain: The Pro-Environmental Behaviour Change Agenda Conclusion: Nudge, Think, Steer, Punch! Searching for the Real Third Way References Index

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