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Chant Series

Teaching Entrepreneurship To Undergraduates

Teaching Entrepreneurship To Undergraduates

Colin Jones

Colin Jones, Senior Lecturer in Entrepreneurship, University of Tasmania, Australia

2011 192 pp Hardback 978 1 84980 406 6
ebook isbn 978 1 78100 200 1

Hardback £70.00 on-line price £63.00


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‘I believe this to be the first book in the world to attempt an in-depth exploration of both the philosophy and practice of entrepreneurship education. As such it embodies a number of unique (and entrepreneurial) characteristics. Its emphasis is not upon teaching but on processes of learning. It is written by an entrepreneur who has experience of failure and builds upon a personal learning journey from entrepreneur to teacher and therefore has many thought-provoking insights. The main focus is upon the needs of student learners in higher education and the importance of their taking ownership of learning. The text seeks to demonstrate what this means in practice, how to build upon what learners already know and what they can bring to the party from very diverse perspectives. Unlike many other books in this field it is not prescriptive. It presents a debate and is designed to encourage the reader to think, reflect and indeed argue.’
– From the foreword by Allan Gibb, University of Durham, UK


Further information

An experienced entrepreneur and educator, Colin Jones has written this book to help entrepreneurship educators pause and reflect upon their students’ learning, and therefore their own responsibilities as educators. He advocates a student-centric way to teach entrepreneurship and to building the curriculum. He shakes up the reader’s thinking and invites discussion on an experiential learning approach, to engage students in learning about entrepreneurship.

This book is deliberatively provocative, and awakens another level of thinking on how to teach entrepreneurship. It will be required reading for entrepreneurship educators and those building a university entrepreneurship programme for years to come.

Full table of contents

Contents: Foreword by Allan Gibb Introduction Part I: Scoping the Issues 1. Your Teaching Philosophy 2. Entrepreneurship Education 3. The Ontological Dilemma Part II: The Nature of Our Students’ Learning 4. The Reasonable Adventurer 5. Student Diversity 6. The Learning Environment 7. The Resource Profile Part III: Being Entrepreneurial 8. The Art of Selling 9. Evaluating Ideas 10. Business Plans Part IV: Towards an Ecology of Learning 11. Accounting for Interaction Appendices References Index

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