Theory, Networks, History
Mark Casson, Professor of Economics and Director, Centre for Institutional Performance, University of Reading, UK
Hardback £98.00 on-line price £88.20
In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalises the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to source information, and then create their own networks to exploit this information. Applying these insights to historical evidence leads to a radical re-interpretation of key issues in economic and business history, including the emergence of trading companies, the spread of empires, the rise of the modern corporation and the globalisation of the firm.
Contents: Preface Part I: Theory 1. The Economic Theory of Entrepreneurship: An Overview 2. The Discovery of Opportunities with Nigel Wadeson 3. Entrepreneurship and Macroeconomic Performance with Nigel Wadeson 4. Entrepreneurship and the Growth of the Firm: An Extension of Penrose’s Theory with Peter J. Buckley Part II: Networks and Institutions 5. Networks: A Theory of Connectivity and Interdependence 6. Entrepreneurial Networks as Social Capital with Marina Della Giusta 7. Co-operatives as Entrepreneurial Institutions with Marina Della Giusta 8. The Cultural Embeddedness of Entrepreneurship Part III: History 9. Entrepreneurship and Vertical Integration: The Origins of the Singer Global Distribution System with Andrew Godley 10. Entrepreneurship and the Development of Global Brands with Teresa da Silva Lopes 11. Entrepreneurship in Victorian Britain with Andrew Godley 12. Imperialism and the Entrepreneurial State with Ken Dark and Mohamed Azzim Gulamhussen 13. Conclusion Index