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‘Annabelle Gawer’s collected volume of research shows that a vibrant community of scholars has arisen around platforms and innovation. Each of the chapters is first rate, with top researchers offering some of their latest work. This will be an indispensable book for students of innovation and technology management everywhere.’
– Henry Chesbrough, University of California, Berkeley, US
Contributors: C.Y. Baldwin, K.J. Boudreau, S. Brusoni, M.A. Cusumano, T.R. Eisenmann, D.S. Evans, T. Fujimoto, A. Gawer, S. Greenstein, A. Hagiu, A. Hatchuel, P. Le Masson, K. Ogawa, G. Parker, A. Prencipe, M. Sako, M.A. Schilling, F.F. Suarez, H. Tatsumoto, F. Tell, M. Van Alstyne, B. Weil, C.J. Woodard, R. Yakob
Full table of contents
The emergence of platforms is a novel phenomenon impacting most industries, from products to services. Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation and raised new questions on competition and innovation.
Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues.
With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.
1. Platforms, Markets and Innovation: An Introduction Annabelle Gawer
PART I: PLATFORMS: OVERVIEW
2. The Architecture of Platforms: A Unified View Carliss Y. Baldwin and C. Jason Woodard
3. Platform Dynamics and Strategies: From Products to Services Annabelle Gawer
4. The Role of Services in Platform Markets Fernando F. Suarez and Michael A. Cusumano
5. How Catalysts Ignite: The Economics of Platform-Based Start-Ups David S. Evans
PART II: PLATFORMS: OPEN, CLOSED AND GOVERNANCE ISSUES
6. Opening Platforms: How, When and Why? Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
7. Platform Rules: Multi-Sided Platforms as Regulators Kevin J. Boudreau and Andrei Hagiu
8. Protecting or Diffusing a Technology Platform: Tradeoffs in Appropriability, Network Externalities, and Architectural Control Melissa A. Schilling
9. Open Platform Development and the Commercial Internet Shane Greenstein
PART III: PLATFORMS: MANAGEMENT, DESIGN AND KNOWLEDGE ISSUES
10. Outsourcing of Tasks and Outsourcing of Assets: Evidence from Automotive Supplier Parks in Brazil Mari Sako
11. Platforms for the Design of Platforms: Collaborating in the Unknown
Pascal Le Masson, Benoit Weil and Armand Hatchuel
12. Design Rules for Platform Leaders Stefano Brusoni and Andrea Prencipe
13. Detecting Errors Early: Management of Problem Solving in Product Platform Projects Ramsin Yakob and Fredrik Tell
14. The Effect of Technological Platforms on the International Division of Labor: A Case Study of Intel’s Platform Business in the PC Industry Hirofumi Tatsumoto, Koichi Ogawa and Takahiro Fujimoto